{"id":2115,"date":"2026-09-09T08:52:37","date_gmt":"2026-09-09T06:52:37","guid":{"rendered":"https:\/\/www.publica.hu\/?p=2115"},"modified":"2026-09-09T08:53:27","modified_gmt":"2026-09-09T06:53:27","slug":"az-ai-max-lassan-nem-opcio-hanem-a-google-search-alapmukodese-lesz","status":"publish","type":"post","link":"https:\/\/www.publica.hu\/en\/blog\/az-ai-max-lassan-nem-opcio-hanem-a-google-search-alapmukodese-lesz\/","title":{"rendered":"Az AI Max lassan nem opci\u00f3, hanem a Google Search alapm\u0171k\u00f6d\u00e9se lesz"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">2026 szeptember\u00e9t\u0151l \u00fajabb Search kamp\u00e1nyok funkci\u00f3k ker\u00fclnek automatikusan <strong>AI Max<\/strong> for Search al\u00e1. A Google most azokat a kamp\u00e1nyokat friss\u00edti, amelyek jelenleg <strong>text customizationt \u2013 kor\u00e1bbi nev\u00e9n Automatically Created Assets (ACA) \u2013 vagy kamp\u00e1nyszint\u0171 broad match be\u00e1ll\u00edt\u00e1st<\/strong> haszn\u00e1lnak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez els\u0151re egyszer\u0171 funkci\u00f3friss\u00edt\u00e9snek t\u0171nhet, val\u00f3j\u00e1ban azonban j\u00f3l mutatja, merre tart a Google Search: <strong>az AI Max egyre kev\u00e9sb\u00e9 k\u00fcl\u00f6n bekapcsolhat\u00f3 extra, \u00e9s egyre ink\u00e1bb a Search kamp\u00e1nyok automatiz\u00e1lt m\u0171k\u00f6d\u00e9s\u00e9nek k\u00f6zponti eleme.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy fontos, de r\u00f6vid visszatekint\u00e9s, hogy az AI Max for Search nem \u00faj kamp\u00e1nyt\u00edpus, hanem egy a megl\u00e9v\u0151 Search kamp\u00e1nyokat kib\u0151v\u00edt\u0151 extra funkci\u00f3, nem pedig a Performance Maxhoz hasonl\u00f3 k\u00fcl\u00f6n kamp\u00e1nyt\u00edpus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bekapcsol\u00e1sakor t\u00f6bb AI-alap\u00fa funkci\u00f3t aktiv\u00e1lhatunk. Az egyik legfontosabb a <strong>search term matching<\/strong>, amely a megl\u00e9v\u0151 kulcsszavakon t\u00fal is k\u00e9pes relev\u00e1ns keres\u00e9seket tal\u00e1lni a kamp\u00e1ny, a landing page-ek \u00e9s m\u00e1s jelek alapj\u00e1n. Az AI Max r\u00e9sze emellett a <strong>text customization<\/strong>, illetve a landing page-ek dinamikusabb kiv\u00e1laszt\u00e1s\u00e1t t\u00e1mogat\u00f3 funkci\u00f3k is.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mi t\u00f6rt\u00e9nik szeptembert\u0151l?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ha egy Search kamp\u00e1nyban jelenleg be van kapcsolva a text customization, a Google automatikusan AI Maxra friss\u00edti azt. Ugyanez t\u00f6rt\u00e9nik azokkal a kamp\u00e1nyokkal is, amelyek a campaign-level broad match settinget haszn\u00e1lj\u00e1k. Fontos, hogy ez a campaign-level broad match nem egyen\u00e9rt\u00e9k\u0171 azzal, hogy a kamp\u00e1nyban haszn\u00e1lunk broad match kulcsszavakat!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>campaign-level broad match be\u00e1ll\u00edt\u00e1s<\/strong> az eg\u00e9sz Search kamp\u00e1nyra \u00e9rv\u00e9nyes: bekapcsolva a kamp\u00e1ny kiz\u00e1r\u00f3lag broad match kulcsszavakat haszn\u00e1l, \u00e9s a megl\u00e9v\u0151 phrase\/exact kulcsszavakat is broad matchre konvert\u00e1lja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezzel szemben a kamp\u00e1nyba <strong>megadott broad match kulcsszavak<\/strong> csak az adott kulcsszavak egyez\u00e9si m\u00f3dj\u00e1t jelentik, \u00edgy mellett\u00fck ugyanabban a kamp\u00e1nyban phrase \u00e9s exact match kulcsszavak is haszn\u00e1lhatunk. \u00c9s ami fontos, hogy ez ut\u00f3bbi egyel\u0151re m\u00e9g nem v\u00e1ltozik!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit tegy\u00e9l m\u00e9g a v\u00e1ltoz\u00e1sok \u00e9les\u00edt\u00e9se el\u0151tt?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ellen\u0151rizd a be\u00e1ll\u00edt\u00e1saidat:<\/strong> N\u00e9zd \u00e1t, mely kamp\u00e1nyaidban fut jelenleg text customization vagy kamp\u00e1nyszint\u0171 broad match.<\/li>\n\n\n\n<li><strong>Ne p\u00e1nikolj:<\/strong> A k\u00e9zzel be\u00e1ll\u00edtott broad match kulcsszavak (amelyek mellett phrase\/exact is van) egyel\u0151re \u00e9rintetlenek maradnak.<\/li>\n\n\n\n<li><strong>F\u00f3kusz\u00e1lj az inputra:<\/strong> Mivel a rendszer az oldalad \u00e9s a jelek alapj\u00e1n d\u00f6nt, gy\u0151z\u0151dj meg r\u00f3la, hogy a landing page-eid tartalma, a konverzi\u00f3s adatok \u00e9s a term\u00e9kfeeded (ha van) maxim\u00e1lisan pontosak.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/support.google.com\/google-ads\/answer\/11259373\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/support.google.com\/google-ads\/answer\/13389795\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>2026 szeptember\u00e9t\u0151l \u00fajabb Search kamp\u00e1nyok funkci\u00f3k ker\u00fclnek automatikusan AI Max for Search al\u00e1. A Google most azokat a kamp\u00e1nyokat friss\u00edti, amelyek jelenleg text customizationt \u2013 kor\u00e1bbi nev\u00e9n Automatically Created Assets (ACA) \u2013 vagy kamp\u00e1nyszint\u0171 broad match be\u00e1ll\u00edt\u00e1st haszn\u00e1lnak. Ez els\u0151re egyszer\u0171 funkci\u00f3friss\u00edt\u00e9snek t\u0171nhet, val\u00f3j\u00e1ban azonban j\u00f3l mutatja, merre tart a Google Search: az AI Max [&hellip;]<\/p>","protected":false},"author":5,"featured_media":2116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[27],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-szakmazzunk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Az AI Max lassan nem opci\u00f3, hanem a Google Search alapm\u0171k\u00f6d\u00e9se lesz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publica.hu\/en\/blog\/az-ai-max-lassan-nem-opcio-hanem-a-google-search-alapmukodese-lesz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az AI Max lassan nem opci\u00f3, hanem a Google Search alapm\u0171k\u00f6d\u00e9se lesz\" \/>\n<meta property=\"og:description\" content=\"2026 szeptember\u00e9t\u0151l \u00fajabb Search kamp\u00e1nyok funkci\u00f3k ker\u00fclnek automatikusan AI Max for Search al\u00e1. A Google most azokat a kamp\u00e1nyokat friss\u00edti, amelyek jelenleg text customizationt \u2013 kor\u00e1bbi nev\u00e9n Automatically Created Assets (ACA) \u2013 vagy kamp\u00e1nyszint\u0171 broad match be\u00e1ll\u00edt\u00e1st haszn\u00e1lnak. 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