{"id":2101,"date":"2026-09-04T10:22:36","date_gmt":"2026-09-04T08:22:36","guid":{"rendered":"https:\/\/www.publica.hu\/?p=2101"},"modified":"2026-09-04T10:27:42","modified_gmt":"2026-09-04T08:27:42","slug":"mar-a-chatgpt-ben-is-hirdethetunk-mit-jelent-ez-a-vallalkozasoknak","status":"publish","type":"post","link":"https:\/\/www.publica.hu\/en\/blog\/mar-a-chatgpt-ben-is-hirdethetunk-mit-jelent-ez-a-vallalkozasoknak\/","title":{"rendered":"M\u00e1r a ChatGPT-ben is hirdethet\u00fcnk \u2013 mit jelent ez a v\u00e1llalkoz\u00e1soknak?"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e1r nappal ezel\u0151tt, 2026 augusztus v\u00e9g\u00e9n itthon is el\u00e9rhet\u0151v\u00e9 v\u00e1lt a <strong>ChatGPT Ads mindenki sz\u00e1m\u00e1ra, az \u00fan. \u00f6nkiszolg\u00e1l\u00f3 Ads Manageren kereszt\u00fcl<\/strong>. Els\u0151re azt gondolhatjuk, hogy \u00e9rkezett m\u00e9g egy, \u00fajabb hirdet\u00e9si platform a Google, a Meta vagy \u00e9ppen a TikTok mellett, azonban a ChatGPT Ads enn\u00e9l sokkal \u00e9rdekesebb v\u00e1ltoz\u00e1st hozhat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A k\u00fcl\u00f6nbs\u00e9g els\u0151sorban nem a hirdet\u00e9si form\u00e1tumban, hanem a k\u00f6rnyezetben van, ahol a hirdet\u00e9ssel tal\u00e1lkozik a felhaszn\u00e1l\u00f3. A ChatGPT-t ma m\u00e1r t\u00f6bb, mint 1 milli\u00e1rd ember haszn\u00e1lja hetente, t\u00f6bbek k\u00f6z\u00f6tt inform\u00e1ci\u00f3gy\u0171jt\u00e9sre, term\u00e9kek \u00f6sszehasonl\u00edt\u00e1s\u00e1ra \u00e9s d\u00f6nt\u00e9sek el\u0151k\u00e9sz\u00edt\u00e9s\u00e9re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Criteo 2026-os kutat\u00e1sa szerint az AI-asszisztenst haszn\u00e1l\u00f3 megk\u00e9rdezettek 63%-a m\u00e1r a term\u00e9kek felfedez\u00e9si, kutat\u00e1si vagy \u00f6sszehasonl\u00edt\u00e1si szakasz\u00e1ban is ig\u00e9nybe veszi ezeket az eszk\u00f6z\u00f6ket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vagyis egy olyan \u00faj hirdet\u00e9si fel\u00fclet ny\u00edlt meg, ahol a felhaszn\u00e1l\u00f3 sok esetben m\u00e1r r\u00e9szletesen elmondta, <strong>mit szeretne, milyen probl\u00e9m\u00e1t pr\u00f3b\u00e1l megoldani \u00e9s milyen szempontok alapj\u00e1n fog d\u00f6nteni<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00f6nkiszolg\u00e1l\u00f3 Ads Manager azt jelenti, hogy a hirdet\u00e9si fel\u00fclethez m\u00e1r k\u00f6zvetlen\u00fcl is hozz\u00e1f\u00e9rhet\u00fcnk, teh\u00e1t a kamp\u00e1nyok ind\u00edt\u00e1s\u00e1hoz nincs sz\u00fcks\u00e9g sales house-ra vagy technol\u00f3giai partnerre. M\u0171k\u00f6d\u00e9s\u00e9ben ebb\u0151l a szempontb\u00f3l sokkal ink\u00e1bb a Google Adshez vagy a Meta Adshez hasonl\u00edt. Ez k\u00f6zel sem jelenti azt, hogy a kamp\u00e1nykezel\u00e9shez ne lenne sz\u00fcks\u00e9g PPC-s szaktud\u00e1sra, l\u00e9v\u00e9n a megfelel\u0151 kamp\u00e1nystrukt\u00fara, c\u00e9lz\u00e1s, licit\u00e1l\u00e1s, m\u00e9r\u00e9s \u00e9s optimaliz\u00e1l\u00e1s itt is alapvet\u0151en meghat\u00e1rozza majd az eredm\u00e9nyeket.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Hogyan m\u0171k\u00f6dik a ChatGPT Ads?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hirdet\u00e9sek a ChatGPT v\u00e1lasza alatt, att\u00f3l j\u00f3l elk\u00fcl\u00f6n\u00edtve jelennek meg. Fontos k\u00fcl\u00f6nbs\u00e9g a hagyom\u00e1nyos, azaz organikus AI-megjelen\u00e9sekhez k\u00e9pest, hogy a hirdet\u0151 <strong>nem v\u00e1s\u00e1rolhatja meg a hely\u00e9t a ChatGPT v\u00e1lasz\u00e1ban<\/strong>, \u00e9s a fizetett hirdet\u00e9s nem befoly\u00e1solja, hogy maga a ChatGPT mit v\u00e1laszol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A hirdet\u00e9s tartalmazhat m\u00e1rkanevet, log\u00f3t, c\u00edmsort, le\u00edr\u00e1st, k\u00e9pet \u00e9s term\u00e9szetesen a landing oldalt. Term\u00e9kalap\u00fa kamp\u00e1nyokn\u00e1l pedig feedb\u0151l is l\u00e9trehozhat\u00f3ak a hirdet\u00e9sek, ami k\u00fcl\u00f6n\u00f6sen a webshopok \u00e9s e-commerce szerepl\u0151k sz\u00e1m\u00e1ra lehet \u00e9rdekes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00e9lz\u00e1s logik\u00e1ja <strong>a besz\u00e9lget\u00e9s kontextusa \u00e9s a felhaszn\u00e1l\u00f3 sz\u00e1nd\u00e9ka<\/strong> alapj\u00e1n ker\u00fcl meghat\u00e1roz\u00e1sra, ez r\u00e9szben m\u00e1sfajta gondolkod\u00e1st ig\u00e9nyel, mint egy Google vagy Meta kamp\u00e1ny eset\u00e9n, b\u00e1r az is igaz, hogy a Google hirdet\u00e9sek is egyre jobban ezir\u00e1nyba haladnak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ehhez haszn\u00e1lhatjuk az \u00fagynevezett <em>context hinteket<\/em> is. Ezekkel nem konkr\u00e9t keres\u0151kifejez\u00e9seket adunk meg, hanem azt \u00edrjuk le, milyen besz\u00e9lget\u00e9si helyzetekben lehet relev\u00e1ns a term\u00e9k\u00fcnk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teh\u00e1t egy p\u00e9ld\u00e1n kereszt\u00fcl bemutatva nem azt adjuk meg c\u00e9lz\u00e1snak, hogy <strong>fut\u00f3cip\u0151, hanem egy olyan keres\u00e9si sz\u00e1nd\u00e9kot vagy helyzetet, amikor egy kezd\u0151 fut\u00f3 k\u00e9nyelmes, j\u00f3l csillap\u00edt\u00f3 cip\u0151t keres az els\u0151 5 kilom\u00e9teres verseny\u00e9re.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A context hint ugyanakkor nem egy pontos egyez\u00e9st jelent, nagyban seg\u00edti a rendszert a megfelel\u0151 besz\u00e9lget\u00e9sek megtal\u00e1l\u00e1s\u00e1ban, de nem garant\u00e1lja, hogy csak ezekben jelen\u00fcnk meg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Kiknek jelennek meg a hirdet\u00e9sek?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jelenleg a ChatGPT <strong>Free \u00e9s Go<\/strong> felhaszn\u00e1l\u00f3i tal\u00e1lkozhatnak hirdet\u00e9sekkel, m\u00edg a Plus, Pro \u00e9s \u00fczleti csomagok rekl\u00e1mmentesek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez k\u00fcl\u00f6n\u00f6sen B2B hirdet\u0151k\u00e9nt fontos korl\u00e1t lehet, hiszen az intenz\u00edvebb \u00fczleti AI-felhaszn\u00e1l\u00f3k nagyobb ar\u00e1nyban fizetnek el\u0151 valamelyik csomagra, ezzel kiv\u00e1ltva a rekl\u00e1mmentess\u00e9get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az SE Ranking saj\u00e1t B2B tesztj\u00e9ben p\u00e9ld\u00e1ul a ChatGPT Ads t\u00f6bb, mint <strong>97 ezer megjelen\u00e9st \u00e9s 1263 kattint\u00e1st<\/strong>, azaz <strong>1,30%-os CTR-t<\/strong> hozott, de a kamp\u00e1nyban el\u00e9g kev\u00e9s regisztr\u00e1ci\u00f3 \u00e9rkezett. A c\u00e9g ezt r\u00e9szben \u00e9ppen azzal magyar\u00e1zta, hogy ide\u00e1lis c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9nek jelent\u0151s r\u00e9sze val\u00f3sz\u00edn\u0171leg fizet\u0151s ChatGPT-csomagot haszn\u00e1l.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Mennyibe ker\u00fcl a hirdet\u00e9s \u00e9s mit mutatnak az els\u0151 benchmarkok?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Magyar benchmarkokr\u00f3l egyel\u0151re korai lenne besz\u00e9lni, \u00e9s m\u00e9g nemzetk\u00f6zi szinten is \u00f3vatosan kell kezelni a sz\u00e1mokat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A bel\u00e9p\u00e9si k\u00fcsz\u00f6b nem t\u00fal magas jelenleg m\u00e9g, forint alap\u00fa fi\u00f3kn\u00e1l kamp\u00e1nyonk\u00e9nt nagyj\u00e1b\u00f3l napi 6000 forint a minim\u00e1lis k\u00f6lts\u00e9gkeret<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez azonban ink\u00e1bb technikai minimum, ha szeretn\u00e9nk \u00e9rt\u00e9kelhet\u0151 mennyis\u00e9g\u0171 adatot gy\u0171jteni, egy f\u00f3kusz\u00e1lt els\u0151 tesztn\u00e9l ink\u00e1bb <strong>n\u00e9h\u00e1ny sz\u00e1zezer forintos havi m\u00e9diak\u00f6lt\u00e9ssel<\/strong> \u00e9rdemes sz\u00e1molni. A pontos \u00f6sszeg term\u00e9szetesen er\u0151sen f\u00fcgg a c\u00e9lpiact\u00f3l, az aj\u00e1nlatt\u00f3l \u00e9s att\u00f3l is, h\u00e1ny k\u00fcl\u00f6nb\u00f6z\u0151 c\u00e9lz\u00e1si helyzetet szeretn\u00e9nk tesztelni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az OpenAI CPC kamp\u00e1nyokn\u00e1l indul\u00e1sk\u00e9nt <strong>3\u20135 doll\u00e1ros maximum CPC licitet<\/strong> javasol, ez azonban aj\u00e1nlott kezd\u0151 bid, nem \u00e1tlagos kattint\u00e1si k\u00f6lts\u00e9g.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1r eml\u00edtett SE Ranking tesztben k\u00fcls\u0151 szak\u00e9rt\u0151i tapasztalatok alapj\u00e1n <strong>1,5\u20134 doll\u00e1r k\u00f6z\u00f6tti CPC-ket<\/strong> l\u00e1ttak. Egy amerikai, 15 napos e-commerce tesztben az Opascope k\u00f6r\u00fclbel\u00fcl <strong>1,72 doll\u00e1ros CPC-t, 2,35%-os konverzi\u00f3s ar\u00e1nyt \u00e9s 1,49x ROAS-t<\/strong> m\u00e9rt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPL-re jelenleg nincs olyan publikus magyar vagy nemzetk\u00f6zi adat, amit val\u00f3di benchmarkk\u00e9nt \u00e9rdemes lenne kezelni. A korai kamp\u00e1nyok k\u00f6z\u00f6tti elt\u00e9r\u00e9sek m\u00e9g t\u00fal nagyok ehhez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>\u00c9rdemes m\u00e1r most kipr\u00f3b\u00e1lni?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Szerintem mindenk\u00e9pp, b\u00e1r egyel\u0151re egy tesztelend\u0151 csatornak\u00e9nt javasoln\u00e1m ink\u00e1bb, mint a hirdet\u00e9si mix\u00fcnk alappill\u00e9re, de k\u00f6nnyen lehet, hogy ez n\u00e9h\u00e1ny h\u00f3napon v\u00e1ltozni fog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ChatGPT Ads leg\u00e9rdekesebb lehet\u0151s\u00e9ge nem az, hogy tal\u00e1ltunk m\u00e9g egy helyet, ahol kattint\u00e1sokat v\u00e1s\u00e1rolhatunk. Sokkal ink\u00e1bb az, hogy egy olyan pillanatban tudunk megjelenni, amikor a felhaszn\u00e1l\u00f3 \u00e9ppen felt\u00e1r egy probl\u00e9m\u00e1t, alternat\u00edv\u00e1kat m\u00e9rlegel vagy d\u00f6nt\u00e9st k\u00e9sz\u00edt el\u0151, azaz azt kell figyelembe venni innent\u0151l, hogy <strong>milyen d\u00f6nt\u00e9si helyzetben szeretn\u00e9nk relev\u00e1nsak lenni a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00fajdons\u00e1g egyik el\u0151nye \u00e9ppen az, hogy a k\u00f6vetkez\u0151 h\u00f3napokban m\u00e9g mindenki ismerkedik a platform m\u0171k\u00f6d\u00e9s\u00e9vel, \u00edgy aki most kezd el tesztelni, annak lehet\u0151s\u00e9ge van saj\u00e1t benchmarkokat kialak\u00edtani, megtanulni, milyen besz\u00e9lget\u00e9si helyzetek, \u00fczenetek \u00e9s aj\u00e1nlatok m\u0171k\u00f6dnek a saj\u00e1t piac\u00e1n, m\u00e9g azel\u0151tt, hogy a csatorna igaz\u00e1n tel\u00edtett\u00e9 v\u00e1lna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Az els\u0151k\u00e9nt megszerzett el\u0151ny ez\u00e9rt szerintem nem felt\u00e9tlen\u00fcl az olcs\u00f3bb kattint\u00e1s lesz, hanem a tapasztalat \u00e9s az adat, amit k\u00e9s\u0151bb m\u00e1r sokkal nehezebb lesz gyorsan behozni.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/openai.com\/index\/chatgpt-ads-expands-across-europe\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/help.openai.com\/en\/articles\/20001245-ads-manager-availability\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/help.openai.com\/en\/articles\/20001207-ads-in-chatgpt-the-basics\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/help.openai.com\/hu-hu\/collections\/20001223-chatgpt-ads\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.criteo.com\/news\/press-releases\/2026\/08\/criteo-accelerates-chatgpt-ads-integration-with-europe-expansion\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/seranking.com\/blog\/chatgpt-ads-study\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>P\u00e1r nappal ezel\u0151tt, 2026 augusztus v\u00e9g\u00e9n itthon is el\u00e9rhet\u0151v\u00e9 v\u00e1lt a ChatGPT Ads mindenki sz\u00e1m\u00e1ra, az \u00fan. \u00f6nkiszolg\u00e1l\u00f3 Ads Manageren kereszt\u00fcl. Els\u0151re azt gondolhatjuk, hogy \u00e9rkezett m\u00e9g egy, \u00fajabb hirdet\u00e9si platform a Google, a Meta vagy \u00e9ppen a TikTok mellett, azonban a ChatGPT Ads enn\u00e9l sokkal \u00e9rdekesebb v\u00e1ltoz\u00e1st hozhat. A k\u00fcl\u00f6nbs\u00e9g els\u0151sorban nem a hirdet\u00e9si [&hellip;]<\/p>","protected":false},"author":5,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1r a ChatGPT-ben is hirdethet\u00fcnk \u2013 mit jelent ez a v\u00e1llalkoz\u00e1soknak?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publica.hu\/en\/blog\/mar-a-chatgpt-ben-is-hirdethetunk-mit-jelent-ez-a-vallalkozasoknak\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1r a ChatGPT-ben is hirdethet\u00fcnk \u2013 mit jelent ez a v\u00e1llalkoz\u00e1soknak?\" \/>\n<meta property=\"og:description\" content=\"P\u00e1r nappal ezel\u0151tt, 2026 augusztus v\u00e9g\u00e9n itthon is el\u00e9rhet\u0151v\u00e9 v\u00e1lt a ChatGPT Ads mindenki sz\u00e1m\u00e1ra, az \u00fan. \u00f6nkiszolg\u00e1l\u00f3 Ads Manageren kereszt\u00fcl. Els\u0151re azt gondolhatjuk, hogy \u00e9rkezett m\u00e9g egy, \u00fajabb hirdet\u00e9si platform a Google, a Meta vagy \u00e9ppen a TikTok mellett, azonban a ChatGPT Ads enn\u00e9l sokkal \u00e9rdekesebb v\u00e1ltoz\u00e1st hozhat. 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