{"id":2097,"date":"2026-08-27T10:10:52","date_gmt":"2026-08-27T08:10:52","guid":{"rendered":"https:\/\/www.publica.hu\/?p=2097"},"modified":"2026-08-27T11:06:29","modified_gmt":"2026-08-27T09:06:29","slug":"eltunik-a-nyelvi-celzas-a-google-search-bol-kell-ettol-tartanunk","status":"publish","type":"post","link":"https:\/\/www.publica.hu\/en\/blog\/eltunik-a-nyelvi-celzas-a-google-search-bol-kell-ettol-tartanunk\/","title":{"rendered":"Elt\u0171nik a nyelvi c\u00e9lz\u00e1s a Google Search-b\u0151l \u2013 kell ett\u0151l tartanunk?"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2026 szeptember\u00e9nek v\u00e9g\u00e9t\u0151l a Google megsz\u00fcnteti a kamp\u00e1nyszint\u0171 nyelvi c\u00e9lz\u00e1si be\u00e1ll\u00edt\u00e1st a Search \u00e9s AI Max for Search kamp\u00e1nyokban.<\/strong> A Performance Max kamp\u00e1nyok eset\u00e9n pedig a Google a Search h\u00e1l\u00f3zaton t\u00f6rt\u00e9n\u0151 megjelen\u00e9sekn\u00e9l nem veszi t\u00f6bb\u00e9 figyelembe ezt a be\u00e1ll\u00edt\u00e1st.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els\u0151re ijeszt\u0151nek hathat, hogy egy fontos kontrollt elvesz\u00fcnk a kez\u00fcnkb\u0151l. Felmer\u00fcl a k\u00e9rd\u00e9s: ha eddig magyarra \u00e1ll\u00edtottuk a kamp\u00e1nyt, mostant\u00f3l b\u00e1rkinek, ak\u00e1r k\u00fclf\u00f6ld\u00f6n \u00e9l\u0151, nem magyarul besz\u00e9l\u0151 felhaszn\u00e1l\u00f3nak is megjelenhet\u00fcnk&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00f6viden: Nem eg\u00e9szen. A val\u00f3s\u00e1gban a Google csak a &#8222;pap\u00edron&#8221; l\u00e9tez\u0151 kontrollt veszi el, amit az algoritmus m\u00e1r am\u00fagy is fel\u00fcl\u00edrt.A \u201el\u00e1thatatlan\u201d algoritmus m\u00e1r eddig is d\u00f6nt\u00f6t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fontos meg\u00e9rteni, hogy a nyelvi c\u00e9lz\u00e1s a Google Ads-ben eddig sem m\u0171k\u00f6d\u00f6tt &#8222;hard targeting&#8221;-k\u00e9nt (mint pl. a f\u00f6ldrajzi c\u00e9lz\u00e1s).&nbsp; A Google m\u00e1r jelenleg is t\u00f6bb jelb\u0151l pr\u00f3b\u00e1lja meghat\u00e1rozni, hogy egy felhaszn\u00e1l\u00f3 milyen nyelveket \u00e9rt. Figyelembe veszi p\u00e9ld\u00e1ul a keres\u00e9si kifejez\u00e9s nyelv\u00e9t, a felhaszn\u00e1l\u00f3 nyelvi be\u00e1ll\u00edt\u00e1sait \u00e9s kor\u00e1bbi preferenci\u00e1it is. Emiatt egy felhaszn\u00e1l\u00f3, aki t\u00f6bb nyelven is haszn\u00e1lja az eszk\u00f6z\u00e9t m\u00e1r ma is tal\u00e1lkozhat olyan hirdet\u00e9ssel, amelynek nyelve elt\u00e9r az aktu\u00e1lis keres\u00e9s\u00e9nek nyelv\u00e9t\u0151l, ha a Google szerint \u00e9rti azt \u00e9s az a relev\u00e1nsabb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A szeptemberi v\u00e1ltoz\u00e1s teh\u00e1t ink\u00e1bb azt jelenti, hogy a Google kiveszi a kamp\u00e1nybe\u00e1ll\u00edt\u00e1sok k\u00f6z\u00fcl azt a manu\u00e1lis be\u00e1ll\u00edt\u00e1si lehet\u0151s\u00e9get, amelynek szerep\u00e9t az algoritmus egyre ink\u00e1bb m\u00e1r maga l\u00e1tja el.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Searchben a rendszer a j\u00f6v\u0151ben automatikusan pr\u00f3b\u00e1lja a megfelel\u0151 nyelv\u0171 hirdet\u00e9st kiv\u00e1lasztani. Ha p\u00e9ld\u00e1ul egy t\u00f6bbnyelv\u0171 felhaszn\u00e1l\u00f3 eset\u00e9ben t\u00f6bb k\u00fcl\u00f6nb\u00f6z\u0151 nyelv\u0171 hirdet\u00e9s is jogosult lenne a megjelen\u00e9sre, a keres\u00e9si kontextus alapj\u00e1n fogja el\u0151nyben r\u00e9szes\u00edteni a relev\u00e1ns nyelv\u0171 hirdet\u00e9st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Viszont a nyelvi c\u00e9lz\u00e1s<\/strong> <strong>nem t\u0171nik el teljesen a Performance Maxb\u00f3l<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google Search h\u00e1l\u00f3zaton megjelen\u0151 PMax-hirdet\u00e9sekn\u00e9l ugyanaz az \u00faj logika \u00e9rv\u00e9nyes\u00fcl majd, mint Search kamp\u00e1nyokban. YouTube, Display, Discover \u00e9s Gmail fel\u00fcleteken azonban tov\u00e1bbra is haszn\u00e1lja a rendszer a kamp\u00e1nyban kiv\u00e1lasztott nyelveket.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Shopping hirdet\u00e9seket pedig ez a language setting jelenleg sem befoly\u00e1solja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kell emiatt m\u00f3dos\u00edtanunk a kamp\u00e1nystrukt\u00far\u00e1t?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nmag\u00e1ban a v\u00e1ltoz\u00e1s miatt nem. Ha p\u00e9ld\u00e1ul k\u00fcl\u00f6n magyar, angol \u00e9s n\u00e9met kamp\u00e1nyokkal dolgozunk, tov\u00e1bbra is lehet \u00e9rtelme megtartani ezt a strukt\u00far\u00e1t. A Google sem k\u00e9r kamp\u00e1ny-\u00fajrastruktur\u00e1l\u00e1st, a megl\u00e9v\u0151 Search kamp\u00e1nyok m\u0171k\u00f6d\u00e9se folytat\u00f3dik, csak a nyelvi be\u00e1ll\u00edt\u00e1s m\u00e1r nem vesz r\u00e9szt a c\u00e9lz\u00e1sban.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amit viszont \u00e9rdemes ellen\u0151rizni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>val\u00f3ban azon a nyelven k\u00e9sz\u00fcltek-e a hirdet\u00e9sek, amelyen kommunik\u00e1lni szeretn\u00e9nk;<\/li>\n\n\n\n<li>megfelel\u0151 nyelv\u0171 landing page-re \u00e9rkezik-e a felhaszn\u00e1l\u00f3;<\/li>\n\n\n\n<li>t\u00f6bbnyelv\u0171 weboldalakn\u00e1l egy\u00e9rtelm\u0171-e a nyelvi strukt\u00fara.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/support.google.com\/google-ads\/answer\/1722078\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/ads-developers.googleblog.com\/2026\/08\/google-ads-language-targeting-changes.html\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>2026 szeptember\u00e9nek v\u00e9g\u00e9t\u0151l a Google megsz\u00fcnteti a kamp\u00e1nyszint\u0171 nyelvi c\u00e9lz\u00e1si be\u00e1ll\u00edt\u00e1st a Search \u00e9s AI Max for Search kamp\u00e1nyokban. A Performance Max kamp\u00e1nyok eset\u00e9n pedig a Google a Search h\u00e1l\u00f3zaton t\u00f6rt\u00e9n\u0151 megjelen\u00e9sekn\u00e9l nem veszi t\u00f6bb\u00e9 figyelembe ezt a be\u00e1ll\u00edt\u00e1st.&nbsp; Els\u0151re ijeszt\u0151nek hathat, hogy egy fontos kontrollt elvesz\u00fcnk a kez\u00fcnkb\u0151l. Felmer\u00fcl a k\u00e9rd\u00e9s: ha eddig magyarra [&hellip;]<\/p>","protected":false},"author":5,"featured_media":2098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[27],"class_list":["post-2097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-szakmazzunk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elt\u0171nik a nyelvi c\u00e9lz\u00e1s a Google Search-b\u0151l \u2013 kell ett\u0151l tartanunk?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publica.hu\/en\/blog\/eltunik-a-nyelvi-celzas-a-google-search-bol-kell-ettol-tartanunk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elt\u0171nik a nyelvi c\u00e9lz\u00e1s a Google Search-b\u0151l \u2013 kell ett\u0151l tartanunk?\" \/>\n<meta property=\"og:description\" content=\"2026 szeptember\u00e9nek v\u00e9g\u00e9t\u0151l a Google megsz\u00fcnteti a kamp\u00e1nyszint\u0171 nyelvi c\u00e9lz\u00e1si be\u00e1ll\u00edt\u00e1st a Search \u00e9s AI Max for Search kamp\u00e1nyokban. A Performance Max kamp\u00e1nyok eset\u00e9n pedig a Google a Search h\u00e1l\u00f3zaton t\u00f6rt\u00e9n\u0151 megjelen\u00e9sekn\u00e9l nem veszi t\u00f6bb\u00e9 figyelembe ezt a be\u00e1ll\u00edt\u00e1st.&nbsp; Els\u0151re ijeszt\u0151nek hathat, hogy egy fontos kontrollt elvesz\u00fcnk a kez\u00fcnkb\u0151l. 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A Performance Max kamp\u00e1nyok eset\u00e9n pedig a Google a Search h\u00e1l\u00f3zaton t\u00f6rt\u00e9n\u0151 megjelen\u00e9sekn\u00e9l nem veszi t\u00f6bb\u00e9 figyelembe ezt a be\u00e1ll\u00edt\u00e1st.&nbsp; Els\u0151re ijeszt\u0151nek hathat, hogy egy fontos kontrollt elvesz\u00fcnk a kez\u00fcnkb\u0151l. 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