{"id":2091,"date":"2026-08-19T09:53:14","date_gmt":"2026-08-19T07:53:14","guid":{"rendered":"https:\/\/www.publica.hu\/?p=2091"},"modified":"2026-08-19T09:54:05","modified_gmt":"2026-08-19T07:54:05","slug":"google-ads-bidding-valtozas-2026-augusztus-kozepetol","status":"publish","type":"post","link":"https:\/\/www.publica.hu\/en\/blog\/google-ads-bidding-valtozas-2026-augusztus-kozepetol\/","title":{"rendered":"Google Ads bidding v\u00e1ltoz\u00e1s 2026 augusztus k\u00f6zep\u00e9t\u0151l"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Augusztus 17-t\u0151l a Google m\u00f3dos\u00edtja a Smart Bidding m\u0171k\u00f6d\u00e9s\u00e9t azokn\u00e1l a kamp\u00e1nyokn\u00e1l, amelyek haszn\u00e1lnak c\u00e9l alap\u00fa licit\u00e1l\u00e1st, abban az esetben, ha a kamp\u00e1nyunk <strong>\u201eLimited by budget\u201d, vagyis k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozott st\u00e1tuszban vannak<\/strong>. A v\u00e1ltoz\u00e1s els\u0151sorban a Target ROAS \u00e9s Target CPA strat\u00e9gi\u00e1kat \u00e9rinti \u00e9s els\u0151re szimpl\u00e1n technikai finomhangol\u00e1snak is t\u0171nhet. Val\u00f3j\u00e1ban azonban fontos k\u00f6vetkezm\u00e9nye van: <strong>a Google mostant\u00f3l sokkal komolyabban veszi azt a c\u00e9lt, amit be\u00e1ll\u00edtunk neki.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Mi v\u00e1ltozik pontosan?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eddig egy k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozott kamp\u00e1ny ak\u00e1r tart\u00f3san is jobban teljes\u00edthetett a megadott c\u00e9lj\u00e1n\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha egy egyszer\u0171 e-commerce p\u00e9ld\u00e1t n\u00e9z\u00fcnk meg, akkor ha be\u00e1ll\u00edtottunk egy 400%-os tROAS-t, el\u0151fordulhatott, hogy a kamp\u00e1ny az elm\u00falt id\u0151szakban 500%-os t\u00e9nyleges ROAS-t produk\u00e1l, ami persze j\u00f3 h\u00edrnek t\u0171nik l\u00e9v\u00e9n 1 forint hirdet\u00e9si k\u00f6lts\u00e9gb\u0151l a megc\u00e9lzott 4 forint helyett 5 forint bev\u00e9telt termelt\u00fcnk. A probl\u00e9ma jellemz\u0151en akkor jelentkezett, amikor n\u00f6velni szerett\u00fck volna a k\u00f6lts\u00e9gkeretet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kamp\u00e1ny addig a korl\u00e1tozott budget miatt csak a sz\u00e1m\u00e1ra legjobb lehet\u0151s\u00e9gekb\u0151l tudott v\u00e1logatni. Amikor nagyobb k\u00f6lts\u00e9gkeretet kapott, hirtelen t\u00f6bb aukci\u00f3ba l\u00e9phetett be, mik\u00f6zben a rendszer eredeti c\u00e9lja tov\u00e1bbra is csak 400% volt. Ennek k\u00f6vetkezt\u00e9ben a t\u00e9nyleges ROAS gyorsan elkezdhetett k\u00f6zel\u00edteni ehhez az \u00e9rt\u00e9khez, ami az \u00fcgyf\u00e9l oldal\u00e1r\u00f3l gyakran teljes\u00edtm\u00e9ny roml\u00e1snak t\u0171nt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google v\u00e9lem\u00e9nye szerint ez nehezen kisz\u00e1m\u00edthat\u00f3v\u00e1 tette a budget limited kamp\u00e1nyok sk\u00e1l\u00e1z\u00e1s\u00e1t, <strong>a m\u00f3dos\u00edt\u00e1s c\u00e9lja ez\u00e9rt az, hogy a kamp\u00e1ny<\/strong> <strong>a k\u00f6lts\u00e9gkerett\u0151l f\u00fcggetlen\u00fcl k\u00f6vetkezetesebben a megadott tROAS vagy tCPA fel\u00e9 optimaliz\u00e1ljon<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A rollout augusztus 17-\u00e9n indult, \u00e9s t\u00f6bb h\u00e9t alatt v\u00e1lik majd teljess\u00e9 \u00e9s jelenik meg minden fi\u00f3kban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit jelent ez a gyakorlatban?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maradjunk a kor\u00e1bban m\u00e1r eml\u00edtett 400%-os tROAS \u00e9s 500%-os t\u00e9nyleges ROAS p\u00e9ld\u00e1j\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha a kamp\u00e1ny tov\u00e1bbra is budget limited, \u00e9s nem v\u00e1ltoztatunk semmit, akkor az \u00faj rendszer m\u00e1r kev\u00e9sb\u00e9 kezeli \u00fagy, hogy hozni fog egy jobb megt\u00e9r\u00fcl\u00e9st sz\u00e1munkra, l\u00e9v\u00e9n a megadott \u00fczleti utas\u00edt\u00e1s 400% volt.&nbsp; Ez\u00e1ltal a Google teh\u00e1t olyan aukci\u00f3kban is nagyobb lehet\u0151s\u00e9get l\u00e1that, amelyek v\u00e1rhat\u00f3 megt\u00e9r\u00fcl\u00e9se gyeng\u00e9bb az eddig el\u00e9rt 500%-n\u00e1l, de m\u00e9g belef\u00e9rnek a 400%-os c\u00e9lunkba. Ez potenci\u00e1lisan nagyobb konverzi\u00f3s \u00e9rt\u00e9ket \u00e9s volumen<strong>t<\/strong>, ugyanakkor a kor\u00e1bbihoz k\u00e9pest alacsonyabb t\u00e9nyleges ROAS-t jelenthet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tCPA eset\u00e9n ugyanez ford\u00edtva \u00e9rtelmezhet\u0151. Ha 10 000 forintos Target CPA mellett eddig 8 000 forintos t\u00e9nyleges CPA-t \u00e9rt\u00fcnk el, a rendszer a j\u00f6v\u0151ben k\u00f6vetkezetesebben optimaliz\u00e1lhat a 10 000 forintos c\u00e9lhoz. A Target CPA ugyanis eleve egy \u00e1tlagos konverzi\u00f3s k\u00f6lts\u00e9gre vonatkoz\u00f3 c\u00e9l, nem pedig maxim\u00e1lis CPA-korl\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ez\u00e9rt a v\u00e1ltoz\u00e1s egyik legfontosabb tanuls\u00e1ga, hogy a tROAS \u00e9s a tCPA most m\u00e9g ink\u00e1bb \u00fczleti d\u00f6nt\u00e9ss\u00e9 v\u00e1lik.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezt most \u00e9rdemes minden \u00e9rintett kamp\u00e1nyn\u00e1l pontos\u00edtani, hogy mekkora ROAS-t vagy CPA-t szeretn\u00e9nk el\u00e9rni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha az \u00fcgyfel\u00fcnk sz\u00e1m\u00e1ra az 500%-os ROAS az az eredm\u00e9ny, amelyet val\u00f3ban fenn kell tartani, akkor nem felt\u00e9tlen\u00fcl logikus tov\u00e1bbra is 400%-os targetet jelezni az algoritmusnak. Ilyenkor \u00e9rdemes megvizsg\u00e1lni, hogy a c\u00e9lt k\u00f6zel\u00edts\u00fck-e a t\u00e9nylegesen elv\u00e1rt hat\u00e9konys\u00e1ghoz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha viszont 400%-os ROAS mellett is profit\u00e1bilis a hirdet\u00e9s \u00e9s a legf\u0151bb c\u00e9lunk t\u00f6bb bev\u00e9tel vagy nagyobb piaci r\u00e9szesed\u00e9s, akkor m\u00e1r teljesen m\u00e1r a szitu\u00e1ci\u00f3. Ilyenkor \u00e9ppen az lehet a j\u00f3 d\u00f6nt\u00e9s, hogy a 400%-os targetet v\u00e1ltozatlanul hagyjuk, \u00e9s engedj\u00fck a rendszernek, hogy nagyobb volumen\u00e9rt cser\u00e9be felhaszn\u00e1lja azt a tartal\u00e9kot, amelyet kor\u00e1bban nem haszn\u00e1lt ki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezek alapj\u00e1n tov\u00e1bbra is az a legfontosabb k\u00e9rd\u00e9s, hogy Milyen ROAS mellett szeretn\u00e9nk hirdetni, mi a j\u00f3 az \u00fcgyf\u00e9lnek \u00e9s nem az hogy mit hozott eddig a Google<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Kell most mindenkinek m\u00f3dos\u00edtani?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Egy\u00e9rtelm\u0171en nem.A v\u00e1ltoz\u00e1s ugye alapb\u00f3l csak azokat a kamp\u00e1nyokat \u00e9rinti, amelyek target alap\u00fa strat\u00e9gi\u00e1t haszn\u00e1lnak \u00e9s k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozottak. Ha nem k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozott a kamp\u00e1nyunk, akkor nem v\u00e1ltozik semmi jelen esetben, ahogy az aukci\u00f3 m\u0171k\u00f6d\u00e9se sem v\u00e1ltozik, \u00e9s a friss\u00edt\u00e9s \u00f6nmag\u00e1ban nem emeli meg a kamp\u00e1ny k\u00f6lts\u00e9gkeret\u00e9t vagy k\u00f6lt\u00e9s\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A PPC-s feladata innent\u0151l kezdve ez\u00e9rt nem egyszer\u0171en az, hogy \u201ej\u00f3 sz\u00e1mot \u00e1ll\u00edtson be\u201d a Google Ads fel\u00fclet\u00e9n. Sokkal fontosabb, hogy \u00f6sszek\u00f6sse a bidding logik\u00e1j\u00e1t a v\u00e1llalkoz\u00e1s val\u00f3s gazdas\u00e1gi c\u00e9ljaival.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Mit tegy\u00e9l most?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ellen\u0151rizd a k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozott kamp\u00e1nyaidat, \u00e9s vizsg\u00e1ld fel\u00fcl az \u00fczleti c\u00e9lokat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s ebben az eg\u00e9sz v\u00e1ltoz\u00e1sban tal\u00e1n ez a legfontosabb: a Google nem vesz el kontrollt a hirdet\u0151t\u0151l, sokkal ink\u00e1bb azt mondja, hogy ha megadunk neki egy c\u00e9lt, akkor k\u00e9sz\u00fclj\u00fcnk fel arra, hogy val\u00f3ban azt fogja k\u00f6vetni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/business.google.com\/us\/accelerate\/announcements\/bidding-and-budgeting-updates-to-scale-your-growth\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/support.google.com\/google-ads\/answer\/17061251\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/support.google.com\/google-ads\/answer\/17125145\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Augusztus 17-t\u0151l a Google m\u00f3dos\u00edtja a Smart Bidding m\u0171k\u00f6d\u00e9s\u00e9t azokn\u00e1l a kamp\u00e1nyokn\u00e1l, amelyek haszn\u00e1lnak c\u00e9l alap\u00fa licit\u00e1l\u00e1st, abban az esetben, ha a kamp\u00e1nyunk \u201eLimited by budget\u201d, vagyis k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozott st\u00e1tuszban vannak. A v\u00e1ltoz\u00e1s els\u0151sorban a Target ROAS \u00e9s Target CPA strat\u00e9gi\u00e1kat \u00e9rinti \u00e9s els\u0151re szimpl\u00e1n technikai finomhangol\u00e1snak is t\u0171nhet. Val\u00f3j\u00e1ban azonban fontos k\u00f6vetkezm\u00e9nye van: [&hellip;]<\/p>","protected":false},"author":5,"featured_media":2092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[27],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-szakmazzunk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads bidding v\u00e1ltoz\u00e1s 2026 augusztus k\u00f6zep\u00e9t\u0151l - Publica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publica.hu\/en\/blog\/google-ads-bidding-valtozas-2026-augusztus-kozepetol\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads bidding v\u00e1ltoz\u00e1s 2026 augusztus k\u00f6zep\u00e9t\u0151l - Publica\" \/>\n<meta property=\"og:description\" content=\"Augusztus 17-t\u0151l a Google m\u00f3dos\u00edtja a Smart Bidding m\u0171k\u00f6d\u00e9s\u00e9t azokn\u00e1l a kamp\u00e1nyokn\u00e1l, amelyek haszn\u00e1lnak c\u00e9l alap\u00fa licit\u00e1l\u00e1st, abban az esetben, ha a kamp\u00e1nyunk \u201eLimited by budget\u201d, vagyis k\u00f6lts\u00e9gkeret \u00e1ltal korl\u00e1tozott st\u00e1tuszban vannak. 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