{"id":2014,"date":"2026-03-19T08:38:55","date_gmt":"2026-03-19T07:38:55","guid":{"rendered":"https:\/\/www.publica.hu\/?p=2014"},"modified":"2026-03-19T09:19:00","modified_gmt":"2026-03-19T08:19:00","slug":"4-dijjal-tertunk-haza-a-marketing-diamond-awards-rol","status":"publish","type":"post","link":"https:\/\/www.publica.hu\/en\/blog\/4-dijjal-tertunk-haza-a-marketing-diamond-awards-rol\/","title":{"rendered":"4 d\u00edjjal t\u00e9rt\u00fcnk haza a Marketing Diamond Awards-r\u00f3l"},"content":{"rendered":"<p>Hatalmas b\u00fcszkes\u00e9ggel t\u00f6lt el benn\u00fcnket, hogy a csapatunk id\u00e9n a hazai marketingszakma egyik legrangosabb megm\u00e9rettet\u00e9s\u00e9n \u00f3ri\u00e1si sikereket \u00e9rt el. A Marketing Diamond Awards-r\u00f3l nem kevesebb, mint 4 darab Marketing Gy\u00e9m\u00e1ntd\u00edjjal t\u00e9rt\u00fcnk haza, ami a m\u00f6g\u00f6tt\u00fcnk \u00e1ll\u00f3 rengeteg \u00f6tletel\u00e9s, strat\u00e9giai tervez\u00e9s \u00e9s \u00fcgyfeleinkkel k\u00f6z\u00f6s, kitart\u00f3 csapatmunka legszebb visszaigazol\u00e1sa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amikor a strat\u00e9gia \u00e9s a kreativit\u00e1s tal\u00e1lkozik: d\u00edjazott projektjeink<\/h2>\n\n\n\n<p>Minden d\u00edjazott kamp\u00e1nyunk m\u00f6g\u00f6tt egyedi kih\u00edv\u00e1s \u00e9s gondos tervez\u00e9sek sorozata \u00e1llt. N\u00e9zz\u00fck, mely projektek \u00e9rdemelt\u00e9k ki a szakmai zs\u0171ri elismer\u00e9s\u00e9t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Laposa Birtok \u2013 Cooler bevezet\u0151 kamp\u00e1ny:<\/strong> Egy \u00faj term\u00e9k piaci bevezet\u00e9se mindig kritikus pont. A Laposa Cooler borkokt\u00e9l kamp\u00e1ny\u00e1n\u00e1l az esem\u00e9ny \u00e9letigenl\u0151 hangulata \u00e9s a r\u00e9sztvev\u0151k kommunik\u00e1ci\u00f3j\u00e1nak \u00f6sszhangja teremtett\u00e9k meg azt a tavaszi-ny\u00e1ri \u00e9let\u00e9rz\u00e9st Badacsonyban, amely azonnali konverzi\u00f3t eredm\u00e9nyezett a c\u00e9lk\u00f6z\u00f6ns\u00e9g k\u00f6r\u00e9ben.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2016\" src=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n-819x1024.jpg\" alt=\"\" class=\"wp-image-2016\" srcset=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n-819x1024.jpg 819w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n-560x700.jpg 560w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n-768x960.jpg 768w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n-1229x1536.jpg 1229w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n-10x12.jpg 10w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502866202_1184513137020369_1723730294057077909_n.jpg 1536w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2017\" src=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502528783_1184512963687053_1201115325517582691_n-819x1024.jpg\" alt=\"\" class=\"wp-image-2017\" srcset=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502528783_1184512963687053_1201115325517582691_n-819x1024.jpg 819w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502528783_1184512963687053_1201115325517582691_n-560x700.jpg 560w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502528783_1184512963687053_1201115325517582691_n-768x960.jpg 768w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502528783_1184512963687053_1201115325517582691_n-10x12.jpg 10w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/502528783_1184512963687053_1201115325517582691_n.jpg 1092w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Whirlpool \u2013 Pizzas\u00fct\u0151 szt\u00e1r-parti:<\/strong> Itt az \u00e9lm\u00e9nymarketing\u00e9 volt a f\u0151szerep. A projekt bebizony\u00edtotta, hogy egy pr\u00e9mium konyhai eszk\u00f6zt nem specifik\u00e1ci\u00f3kkal, hanem k\u00f6z\u00f6ss\u00e9gi \u00e9lm\u00e9nnyel \u00e9s influencer-egy\u00fcttm\u0171k\u00f6d\u00e9sekkel lehet a leghat\u00e9konyabban poz\u00edcion\u00e1lni.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2018\" src=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-2-768x1024.jpg\" alt=\"\" class=\"wp-image-2018\" srcset=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-2-768x1024.jpg 768w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-2-525x700.jpg 525w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-2-9x12.jpg 9w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-2.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"769\" height=\"1024\" data-id=\"2019\" src=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-769x1024.jpg\" alt=\"\" class=\"wp-image-2019\" srcset=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-769x1024.jpg 769w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-525x700.jpg 525w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-768x1023.jpg 768w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite-9x12.jpg 9w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/Meghivast-kaptam-a-@whirlpool_hungary-Sztar-Pizzaparty-ra-ahol-Lazar-Sef-segitsegevel-elkeszite.jpg 1080w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Biodry Magyarorsz\u00e1g \u2013 \u201eSz\u00e1raz falat mindenkinek\u201d kamp\u00e1ny:<\/strong> A Biodry k\u00e9sz\u00fcl\u00e9kei az otthonok kapill\u00e1ris falnedvesed\u00e9s\u00e9re ny\u00fajtanak v\u00e9gleges megold\u00e1st. A kezdem\u00e9nyez\u00e9s abb\u00f3l az ig\u00e9nyb\u0151l sz\u00fcletett, hogy ez a megold\u00e1s ne kiz\u00e1r\u00f3lag azok sz\u00e1m\u00e1ra legyen el\u00e9rhet\u0151, akik \u00f6ner\u0151b\u0151l meg tudj\u00e1k finansz\u00edrozni, hanem egy r\u00e1szorul\u00f3 csal\u00e1d sz\u00e1m\u00e1ra is val\u00f3di, hossz\u00fa t\u00e1v\u00fa v\u00e1ltoz\u00e1st hozzon. A kamp\u00e1ny alapgondolata szerint minden csal\u00e1dnak joga van sz\u00e1raz, eg\u00e9szs\u00e9ges otthonhoz. Emellett egy alapvet\u0151en technikai, \u00e9p\u00edt\u0151ipari probl\u00e9m\u00e1t (vizes falak) siker\u00fclt \u00e9rthet\u0151, emberk\u00f6zeli \u00e9s rendk\u00edv\u00fcl figyelemfelkelt\u0151 m\u00f3don eljuttatnunk az emberekhez. A kamp\u00e1ny ereje az eduk\u00e1ci\u00f3ban \u00e9s a bizalom\u00e9p\u00edt\u00e9sben rejlett, amelyet haz\u00e1nkban ismert \u00e9s kedvelt k\u00f6z\u00e9leti szem\u00e9lyek seg\u00edts\u00e9g\u00e9vel er\u0151s\u00edtett\u00fcnk meg.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"2020\" src=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n-1024x1024.jpg\" alt=\"\" class=\"wp-image-2020\" srcset=\"https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n-1024x1024.jpg 1024w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n-700x700.jpg 700w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n-150x150.jpg 150w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n-768x768.jpg 768w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n-12x12.jpg 12w, https:\/\/www.publica.hu\/wp-content\/uploads\/2026\/03\/558192106_1396646705803201_5284690687074675228_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Haier \u2013 Attraction kisfilm:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ebben a projektben a vizu\u00e1lis t\u00f6rt\u00e9netmes\u00e9l\u00e9s (storytelling) domin\u00e1lt. Olyan pr\u00e9mium k\u00e9pi vil\u00e1got \u00e9s dinamik\u00e1t alkottunk, amely nemcsak a m\u00e1rka \u00e9rt\u00e9k\u00e9t n\u00f6velte, hanem \u00e9rzelmi szinten is megsz\u00f3l\u00edtotta a n\u00e9z\u0151ket. A projekt c\u00e9lja az volt, hogy \u00e9rzelmi szinten, nem hagyom\u00e1nyos rekl\u00e1mnyelven mutassa meg, mit jelent a Haier pr\u00e9mium \u00e9let\u00e9rz\u00e9s \u00e9s hogyan seg\u00edti a vil\u00e1gels\u0151 pr\u00e9mium h\u00e1ztart\u00e1sig\u00e9p-m\u00e1rka a mindennapokat \u00e9szrev\u00e9tlen\u00fcl, m\u00e9gis meghat\u00e1roz\u00f3 m\u00f3don: id\u0151t, nyugalmat \u00e9s min\u0151s\u00e9gi teret teremtve az igaz\u00e1n fontos pillanatok sz\u00e1m\u00e1ra. A Haier 2025 \u0151sz\u00e9n megrendezett exkluz\u00edv partnertal\u00e1lkoz\u00f3j\u00e1ra egy olyan pr\u00e9mium \u00e9lm\u00e9nyalap\u00fa audiovizu\u00e1lis megold\u00e1st keresett, amely hitelesen k\u00e9pes megjelen\u00edteni a m\u00e1rk\u00e1hoz kapcsol\u00f3d\u00f3 \u00e9let\u00e9rz\u00e9st, amit az Attraction L\u00e1tv\u00e1nysz\u00ednh\u00e1z val\u00f3s\u00edtott meg.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Haier\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LbRv_RI67To?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Az \u00fcgyn\u00f6ks\u00e9gi d\u00edjak mellett k\u00fcl\u00f6n \u00f6r\u00f6m sz\u00e1munkra, hogy strat\u00e9giai partnereink \u00e9s \u00fcgyfeleink is sikerekkel z\u00e1rt\u00e1k a versenyt. Gratul\u00e1lunk az ETO Park Szolg\u00e1ltat\u00f3 &amp; \u00c9lm\u00e9nyk\u00f6zpontnak a 3 hazavitt gy\u00e9m\u00e1ntd\u00edjhoz, valamint a WHB Groupnak a 4 elnyert elismer\u00e9shez! B\u00fcszk\u00e9k vagyunk r\u00e1, hogy ezekben a projektekben mi is akt\u00edv szerepet v\u00e1llaltunk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mi\u00e9rt fontos ez a d\u00edj 2026-ban?<\/h2>\n\n\n\n<p>Le kell sz\u00e1molnunk azzal a szeml\u00e9lettel, hogy az ad-hoc marketing hossz\u00fa t\u00e1v\u00fa eredm\u00e9nyt hozhat: a hirtelen j\u00f6tt megold\u00e1sok korszaka v\u00e9gleg lez\u00e1rult. Legyen sz\u00f3 egy komplex rendezv\u00e9nyr\u0151l, egy nagy horderej\u0171 image-filmr\u0151l vagy egy teljes piaci bevezet\u00e9sr\u0151l, a fenntarthat\u00f3 siker alapfelt\u00e9tele a rendszerszint\u0171 strat\u00e9gia \u00e9s a folyamatos, adatvez\u00e9relt m\u00e9r\u00e9s m\u00f6g\u00f6tte, hogy mindig tudjuk, mikor, min kell m\u00f3dos\u00edtanunk a c\u00e9l \u00e9rdek\u00e9ben. Ezek a projektek pedig gondos tervez\u00e9s eredm\u00e9nyei, amelyekkel csapatunk h\u00f3napokat foglalkozott, miel\u0151tt k\u00f6z\u00f6ns\u00e9g el\u00e9 ker\u00fcltek.<\/p>\n\n\n\n<p>Mi ezzel a szeml\u00e9lettel megy\u00fcnk tov\u00e1bb \u00faj \u00f6tletekkel \u00e9s azzal a szab\u00e1llyal munk\u00e1nkban, hogy a min\u0151s\u00e9gi marketing minden esetben \u00fczleti n\u00f6veked\u00e9st gener\u00e1l. \ud83d\ude0a K\u00f6sz\u00f6nj\u00fck a csapatunknak \u00e9s minden partner\u00fcnknek a k\u00f6z\u00f6s munk\u00e1t!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Hatalmas b\u00fcszkes\u00e9ggel t\u00f6lt el benn\u00fcnket, hogy a csapatunk id\u00e9n a hazai marketingszakma egyik legrangosabb megm\u00e9rettet\u00e9s\u00e9n \u00f3ri\u00e1si sikereket \u00e9rt el. A Marketing Diamond Awards-r\u00f3l nem kevesebb, mint 4 darab Marketing Gy\u00e9m\u00e1ntd\u00edjjal t\u00e9rt\u00fcnk haza, ami a m\u00f6g\u00f6tt\u00fcnk \u00e1ll\u00f3 rengeteg \u00f6tletel\u00e9s, strat\u00e9giai tervez\u00e9s \u00e9s \u00fcgyfeleinkkel k\u00f6z\u00f6s, kitart\u00f3 csapatmunka legszebb visszaigazol\u00e1sa. Amikor a strat\u00e9gia \u00e9s a kreativit\u00e1s tal\u00e1lkozik: d\u00edjazott [&hellip;]<\/p>","protected":false},"author":5,"featured_media":2027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[27],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-szakmazzunk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 d\u00edjjal t\u00e9rt\u00fcnk haza a Marketing Diamond Awards-r\u00f3l - Publica<\/title>\n<meta name=\"description\" content=\"Hatalmas b\u00fcszkes\u00e9ggel t\u00f6lt el benn\u00fcnket, hogy a csapatunk id\u00e9n a hazai marketingszakma egyik legrangosabb megm\u00e9rettet\u00e9s\u00e9n \u00f3ri\u00e1si sikereket \u00e9rt el.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publica.hu\/en\/blog\/4-dijjal-tertunk-haza-a-marketing-diamond-awards-rol\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 d\u00edjjal t\u00e9rt\u00fcnk haza a Marketing Diamond Awards-r\u00f3l - 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