{"id":1030,"date":"2025-04-28T15:10:27","date_gmt":"2025-04-28T13:10:27","guid":{"rendered":"https:\/\/www.publica.hu\/?p=1030"},"modified":"2025-06-04T15:55:42","modified_gmt":"2025-06-04T13:55:42","slug":"image-skincare","status":"publish","type":"post","link":"https:\/\/www.publica.hu\/en\/blog\/image-skincare\/","title":{"rendered":"Image Skincare"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Image Skincare is not our only example of performance campaigns for foreign destinations, but it is one of our favourites. We were commissioned to promote the American brand in the Czech, Slovak and Romanian markets and manage its social media in Hungary. An interesting but not unusual set-up! We've had examples of this with other brands, as well as advertising to foreign audiences through a foreign client. In the case of Image Skincare cosmetics, another speciality of the situation was that the primary objective was not to increase brand awareness or webshop performance, but to increase the number of B2B leads, in this case potentially new cosmetics entrants - which made the task even more exciting for us.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nem az Image Skincare az egyetlen p\u00e9ld\u00e1nk k\u00fclf\u00f6ldi c\u00e9lorsz\u00e1gokra ind\u00edtott performance kamp\u00e1nyokra, de az egyik kedvenc\u00fcnk. Az amerikai m\u00e1rka cseh, szlov\u00e1k \u00e9s rom\u00e1n piacokon val\u00f3 hirdet\u00e9s\u00e9re \u00e9s social media managementj\u00e9re Magyarorsz\u00e1gr\u00f3l kaptunk megb\u00edz\u00e1st. \u00c9rdekes, de nem szokatlan fel\u00e1ll\u00e1s! M\u00e1s m\u00e1rk\u00e1kn\u00e1l is volt m\u00e1r erre p\u00e9lda, ahogy arra is, hogy k\u00fclf\u00f6ldi megb\u00edz\u00f3 \u00e1ltal hirdett\u00fcnk k\u00fclf\u00f6ldi k\u00f6z\u00f6ns\u00e9gre. [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esettanulmany"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Image Skincare - Publica<\/title>\n<meta name=\"description\" content=\"Nem az Image Skincare az egyetlen p\u00e9ld\u00e1nk k\u00fclf\u00f6ldi c\u00e9lorsz\u00e1gokra ind\u00edtott performance kamp\u00e1nyokra, de az egyik kedvenc\u00fcnk. 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