The rise of video content
The importance of video content has grown exponentially in recent years, thanks to rapidly changing user habits and the emergence of new platforms. TikTok, Instagram Reels and YouTube Shorts have become the flagships of short-form videos, while longer videos such as podcasts and tutorials continue to play a relevant role, especially on YouTube.
In addition to being loved by users, platforms are also rewarding this content at the moment. Short videos reach more people, and the ads that run on them are more effective, with a higher reach.
Why do users prefer short videos?
Users are increasingly looking for content that provides an immediate experience. The 1.5-second rule - capturing attention in the first few moments - has become key. A well-timed, attention-grabbing opening or question can be enough to make a video stop users scrolling.
Tips for optimising short videos
- Grab attention in the first few seconds: start the video with interesting text, questions or visuals that immediately grab the viewer's attention.
- Storytelling: even in short video clips, it is important to have a well thought-out narrative that conveys a relevant message.
- Audio and subtitles: it is important that the video has sound, not just pictures and text. Many people listen to podcasts on YouTube, for example, if it is targeted at them as a short video ad, they will not know what is happening. The speech on the video should be subtitled, because if the phone is muted or they are listening on a bus, subtitles are important for clarity.
- Effective use of hashtags: relevant hashtags, especially on TikTok and Instagram, can increase the reach of your videos.
The role of longer videos and SEO
Although short-form videos dominate, longer videos are still essential, especially for educational, in-depth content. In addition, longer videos are also of paramount importance from an SEO perspective. The use of appropriate keywords, detailed descriptions, as well as content descriptions and summaries, all contribute to these content ranking higher in search engines.
How do we help?
Our professional team is skilled in producing both short and long format videos. Our full range of creative services include avant-garde content, photography and graphics. Contact us if you need professional visual content or if you want to keep up with the latest trends.
