Image Skincare is not our only example of performance campaigns for foreign destinations, but it is one of our favourites. We were commissioned to promote the American brand in the Czech, Slovak and Romanian markets and manage its social media in Hungary. An interesting but not unusual set-up! We've had examples of this with other brands, as well as advertising to foreign audiences through a foreign client. In the case of Image Skincare cosmetics, another speciality of the situation was that the primary objective was not to increase brand awareness or webshop performance, but to increase the number of B2B leads, in this case potentially new cosmetics entrants - which made the task even more exciting for us.
