As a leading appliance company, Whirlpool has faced a significant challenge in increasing customer engagement, particularly with a younger, digitally active audience. The Publicity team recognised that influencer marketing and video content could be the key to success. Our agency selected relevant influencers for the brand who had a credible connection with their followers and collaborated to produce creative, educational video content that showcased the benefits of Whirlpool's products. The campaigns began to drive significant growth in Whirlpool's social media presence, both in terms of follower numbers and engagement. The credibility of the influencers and their creative content also helped to build positive brand perceptions, proving that well-designed influencer campaigns and informative video formats can deliver significant business results.
